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For CEOs, Marketing Managers, and Sales Directors

More customers, higher conversion rates, and shorter sales cycles in life sciences - with video testimonials.

We help life science companies bring their technologies to laboratories faster – through customer voices that build trust and accelerate purchasing decisions.

Why trust built through customer voices is your most powerful revenue driver

Social Proof: Building trust through peers

Decision-makers place the greatest trust in the experiences of their peers. Video testimonials make these voices visible - objective, relatable, and credible. They instantly demonstrate that your technology has already proven itself in comparable environments.

Standing out from the competition

In the life science sector, many providers appear similar from the outside - especially with me-too products. As a result, potential customers find it difficult to recognize real differences. Authentic customer voices, on the other hand, are unique and impossible to copy. They create a clear unique selling point and demonstrate why your company is the better choice.

Faster sales cycles through clarity and proof

Purchase decisions in the life science sector often take months, as budgets are reviewed quarterly and additional comparison offers are requested. Video testimonials provide crucial proof early on: your solution already works. This reduces follow-up questions, strengthens your sales team’s persuasiveness, and accelerates the entire decision-making process.

Better leads through evidence

Real-world experiences create clarity and automatically filter out unqualified inquiries. Instead of vague contacts, your team attracts leads who already trust your solution - and are genuinely considering an investment.

Examples of our work

Anna Wolfram and Dr. Lisa Sevenich

M3 Tübingen for Omni Life Science

Bianca van Wijen

REWE Group for mesana

Stefanie Möckel & Stephanie Nick

Institute of Molecular Biology Mainz for Agilent

Aldine Tu & Dr. Julia Eckl

Viairlab for Omni Life Science

Simone Kölb

AFRY for mesana

Prof. Dr. A. Nüssler & Prof. Dr. S. Ehnert

Siefried Weller Institut für OLS

How life science companies successfully use video testimonials

Professional video testimonials can be used flexibly - from your website to trade shows. In the initial consultation, we’ll work together to develop the strategy that delivers the greatest impact for your company.

Website

A professional online presence often determines the first impression for potential customers. Video testimonials convey your technology’s value where words and product data alone fall short. They build trust even before the first conversation takes place.

Sales

Testimonials eliminate objections and accelerate decisions throughout the entire sales process.

Partner & Dealer

Video testimonials support not only your own team but also your sales partners, distributors, and resellers. Once produced, they act as a multiplier across multiple channels – boosting revenue on several fronts at once.

Trade Shows & Conferences

Customer voices amplify your trade show presence and extend its impact long after the event.

Follow-Ups

Video testimonials strengthen your follow-up communication and keep prospects actively engaged in the decision-making process.

Additional use cases

Video testimonials have an impact far beyond sales and your website – they can be flexibly integrated across a wide range of marketing and communication channels.

The cost of going without testimonials

In life science sales, trust is often the decisive factor. Without credible customer voices, companies risk longer decision-making processes, more objections, and missed deals. Even more critical: when products appear similar, customers almost always choose the competitor they already know - simply because they’re familiar with them.

Missed revenue

Every month without testimonials can mean lost business opportunities.

Longer Sales-Cycles

Your teams lose valuable time in endless discussions instead of closing deals.

Competitive disadvantage

Providers with credible customer voices earn trust - and with it, the deal.

Case Studies: How Video Testimonials Drive Life Science Sales

Real-world examples show how companies use authentic customer voices to shorten sales cycles, reduce objections, and achieve faster revenue growth.

These videos help us convey complex technologies clearly - and build trust with customers, partners, and scientists around the world.

1ols_logo_4c
Dr. Andreas Friese

COO of Omni Life Science

More deals: Professional testimonials increase conversions by up to 20%

Tolga Keskin

WeGrowth Agency | Berlin

"Video testimonials and customer reviews can increase conversion rates for high-value products by up to 380%."

Northwestern University & PowerReviews,

2017

These are the reasons why clients choose our video testimonials

Established processes and clear structures ensure smooth collaboration - from the initial concept to the finished video.

Smartphone & Online Meeting Testimonials
Our system
Freelancer & agencies

How does the collaboration work?

Established processes and clear structures ensure a smooth, stress-free experience - from start to finish.

Establish initial contact

You briefly introduce us to your customer contact — we’ll provide proven templates that make outreach easy.

Production

Together, we identify where testimonials will have the greatest impact and support you in successfully integrating them into your processes.

Support implementation

Together, we determine where testimonials will deliver the greatest effect and assist you in successfully integrating them into your processes.

Ensure lasting impact

The videos continue working for you long term, while we stay in close contact until the results are clearly measurable.

Your time investment: 60 minutes

How you can work with us

Schritt 1

Submit your inquiry

Fill out the questionnaire and answer a few questions about your company.

Schritt 2

Potential analysis

Together, we conduct a detailed potential analysis.

Schritt 3

Strategy consultation

We analyze your customer journey in detail, identify optimization opportunities, and position videos where they will have the greatest impact.

What happens during the strategy consultation?

In our free strategy consultation, we analyze your marketing and sales processes in detail and develop a clear strategy for your video testimonials. Together, we define the objections your videos should specifically address and highlight the unique selling points that will resonate with your target audience. We also plan how to strategically deploy the testimonials for maximum impact - helping you stand out clearly, authentically, and sustainably from your competitors. At the end of the session, you’ll receive a concrete implementation plan outlining how the videos should be used - either together with us or independently by your team.

About Visual Science

Who’s behind it?

Jonas Lerach is the founder of Visual-Science and an expert in authentic video marketing. As a certified cinematographer and trained media designer for image and sound at Bavaria Film GmbH, he brings many years of experience in film production.

As the co-founder of Loft Film, Germany’s most successful explainer video agency, he realized that real customer voices are far more persuasive than animated marketing promises.

With Visual-Science, he and his team put this insight into action – creating highly effective video testimonials that help life science companies generate more customer inquiries and address objections early in the sales process.

Thanks to his entrepreneurial experience, he deeply understands his clients’ challenges – and, together with his team, delivers tailored solutions that build trust.

 
 
visual-science Jonas Lerach CEO
Jonas Lerach

„Behind every scientific breakthrough stands a technology that made it possible.
We create videos that accelerate sales and bring your technology into more labs.“

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