FOR CEOs, SALES LEADERS & TRADE SHOW MANAGERS

Transform more of your Analytica 2026 Leads into paying Customers

Convert more trade‑show contacts into qualified opportunities with authentic customer testimonial videos and a proven follow‑up system – without adding extra work for your team.

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  • More replies and meaningful conversations with your leads
  • Higher priority for your solution in buying committees
  • Shorter, more predictable sales cycles
  • Less chasing — fewer leads lost in the pipeline
  • A reusable system for every trade show
  • Higher closing rates after the event

In just 15 minutes we’ll show you how customer testimonials can lift your conversion rates by up to 20 %.

Trusted by:

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Trusted by:

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Trade show investments often fail to deliver the expected results

Even strong booth traffic doesn’t guarantee results.
Most decision-makers never visit your stand, and internal buying processes happen weeks later – long after the initial excitement has faded. Without credible follow-up content, your message disappears, and your sales team loses momentum.

By the time budgets are discussed, no one remembers why your solution stood out. And without something convincing to send, your team can’t stay top-of-mind.

Reality Check

  • Decision-makers had no time to visit your booth – they don’t know what you offer.
  • Your sales team has nothing compelling to send – no content that creates trust or explains your value.
  • Your offer must be discussed internally - but you’re no longer part of that conversation.
  • The excitement disappears within days - if you don’t follow up with clarity and credibility, your offer is forgotten.

The result: You have the contacts – but they don’t progress into qualified interest or real projects.

The answer to your post–trade show challenges

Why video testimonials fix the follow-up problem after trade shows

Most trade show contacts don’t convert because decision-makers lack two things: trust and clarity. Video testimonials deliver both - instantly. They provide social proof from real users, explain the value of your solution in simple terms, and keep your offer present during internal discussions. Instead of your sales team trying to “remind” people why your solution matters, your customers do it for you - in 60–90 seconds, authentically and far more convincingly.

WHY THIS WORKS

Your message reaches people who never visited your booth

Decision-makers understand who you are and why your solution matters.

You stay top-of-mind even weeks after the show

Your offer no longer fades — it stays present, clear, and credible.

Your sales team finally has something powerful to send

Instead of chasing, they send a video that opens doors and creates replies.

Internal decision rounds work in your favor

Your customers explain the value better than any brochure or follow-up email.

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Higher trust, faster decisions, and far more qualified conversations after the trade show.

Examples of our work

Anna Wolfram und Dr. Lisa Sevenich

M3 Tübingen for Omni Life Science

Prof. Dr. A. Nüssler & Prof. Dr. S. Ehnert

Siefried Weller Institut for OLS

Stefanie Möckel & Stephanie Nick

Institute of Molecular Biology Mainz for Agilent

How we build your follow-up system within a few weeks

1. Analysis of your trade show & sales processes

Together, we examine:

  • how your leads are generated
  • which decision-makers are involved
  • where deals typically get stuck
2. Planning the testimonials

We define:

  • which customers to interview
  • which messages create the strongest impact
  • how the videos will later be used in follow-ups
3. Production of the customer testimonials

We take care of everything:

  • We handle the entire production
  • We take care of editing
  • We extract the strongest statements
4. Follow-up plan & implementation structure

We teach your team:

  • When to send & how to send
  • How to integrate the videos into existing workflows
5. Activation & ongoing support

In the following weeks, we support you until:

  • your follow-ups are running
  • response rates increase
  • qualified conversations start happening

EFFICIENTLY IMPLEMENTED

Ready to use in 3-4 weeks. With less than 2 hours of your time.

The process is structured so efficiently that it barely touches your workflow while still producing high-quality follow-up content. We handle all essential steps - your involvement is clearly defined and minimal.

  • Project duration: 3–4 weeks
  • Your time required: approx. 60 minutes
  • + 30 minutes application coaching
  • Your customers’ time required: max. 30 minutes

Sounds fair enough?

WHAT YOU RECEIVE

We don’t just record testimonial videos. We deliver a full, ready-to-use system that turns trade-show leads into high-quality opportunities — reliably and with minimal effort from your team.

1. High-Impact Testimonial Videos

Authentic, concise and scientifically credible. Each video resolves objections, reduces risk and makes your solution easy to support in internal discussions.

2. A ready-to-use follow-up strategy

You receive a simple plan that shows exactly when to send which video and how to trigger faster, clearer responses.

3. Training & Integration into your existing workflow

We show your team how to use the videos across email, LinkedIn, website, … without extra effort. And how you can integrate the videos into your daily marketing & sales processes.

4. Reusable structure for all future trade shows

Once created, the system becomes a long-term asset you can use for every event, outreach, and sales cycle.

5. Support until measurable results appear

We guide you until your follow-ups generate more responses, better conversations, and stronger deal progression.

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Case Studies: How Video Testimonials Drive Life Science Sales

Real-world examples show how companies use authentic customer voices to shorten sales cycles, reduce objections, and achieve faster revenue growth.

These videos help us communicate complex technologies clearly - and build trust with customers, partners, and scientists worldwide.

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Dr. Andreas Friese

COO of Omni Life Science

More conversions: Professional testimonials can increase close rates by up to 20%.

Tolga Keskin

WeGrowth Agency | Berlin

What it costs to follow up after Analytica without customer testimonials

In life science sales, trust often determines whether a trade show contact turns into a real project. If your follow-up lacks credible customer testimonials, you risk slow internal approvals, additional objections, and declining priority. Especially critical: When solutions appear similar, decision teams typically choose the vendor who feels more trustworthy in the follow-up.

Loss of relevance

Without credible customer testimonials, the priority of your conversations drops within days.

Longer sales cycles

Many decisions are made months later - and without clear references, no one remembers the advantages of your solution.

Competitive disadvantage

Vendors who provide trustworthy customer voices gain confidence - and often win the deal.

These are the reasons why clients choose our video testimonials

Established processes and clear structures ensure smooth collaboration - from the initial concept to the finished video.

Smartphone & Online Meeting Testimonials
  • Poor quality
  • Sound scripted and inauthentic
  • Deter customers in the premium segment
Our system
  • Specialized in life science companies – deep understanding of markets and decision-making processes
  • Entrepreneurial mindset – we focus not only on videos but on measurable sales outcomes
  • Professional quality – certified media designers (IHK qualification)
  • Proven strategies – for maximum impact of your testimonials
  • Personal support – free 1:1 coaching until the desired results are achieved
  • Minimal time investment – only about 60 minutes required from your team
Freelancer & agencies
  • No industry expertise in the life science sector
  • Limited experience, often a generic service offering
  • High time investment, as you have to organize everything yourself

You receive a fully functioning follow-up system, compelling customer testimonials, a reusable structure, and support until measurable results are achieved.

Fair enough?

What happens during the strategy consultation?

In our free strategy session, we analyze your trade show and sales processes in detail and identify where video testimonials will create the biggest lift after the event. Together, we define the key objections your prospects have after the trade show and determine which customer results should be highlighted to move decision-makers forward.

We also map out exactly how your team should use the testimonials in the post-show follow-up – across email, LinkedIn, and internal buying processes – so your product stays top-of-mind even weeks after the event.

At the end, you’ll walk away with a clear, actionable plan on how to use the testimonials effectively – either together with us or independently with your team.

  • Individual analysis of trade show and sales processes
  • Definition of key objections to address
  • A clear post-show implementation plan

About Visual Science

Who’s behind it?

Jonas Lerach is the founder of Visual-Science and an expert in authentic video marketing. As a certified cinematographer and trained media designer for image and sound at Bavaria Film GmbH, he brings many years of experience in film production.

As the co-founder of Loft Film, Germany’s most successful explainer video agency, he realized that real customer voices are far more persuasive than animated marketing promises.

With Visual-Science, he and his team put this insight into action – creating highly effective video testimonials that help life science companies generate more customer inquiries and address objections early in the sales process.

Thanks to his entrepreneurial experience, he deeply understands his clients’ challenges – and, together with his team, delivers tailored solutions that build trust.

 
 
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Jonas Lerach

Visual Science UN ltd — 2025 All Right Reserved

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„Behind every scientific breakthrough stands a technology that made it possible.
We create videos that accelerate sales and bring your technology into more labs.“